About Lori G Ashley®

A Journey of Healing, Beauty, and Purpose

Every brand has a beginning. Ours began with resilience, curiosity, and a belief that beauty can be both personal and meaningful.

After being involved in a serious car accident that left visible facial scars, I experienced firsthand how closely confidence and skincare can be connected. What started as a personal search for products that would help me feel comfortable in my own skin became a lifelong interest in cosmetic ingredients, skincare, and the science behind healthy-looking skin.

During that journey, I spent time with my maternal grandmother, whose appreciation for natural ingredients and traditional beauty practices left a lasting impression on me. She shared her knowledge of botanical oils, plant-based remedies, and the importance of caring for your skin with simple, thoughtfully chosen ingredients. Those conversations sparked a passion that continues to influence Lori G Ashley® today.

Together, those experiences shaped the foundation of our company.

Beauty Inspired by Nature and Guided by Quality

At Lori G Ashley®, we believe beauty is about more than appearance. It is about confidence, self-care, and creating products that people enjoy using every day.

Our collections are thoughtfully developed with carefully selected ingredients and a commitment to quality. We strive to create luxury cosmetics, skincare, and grooming products that combine modern cosmetic science with an appreciation for naturally inspired ingredients.

Whether it's our mineral makeup, hydrating skincare, or premium grooming essentials, every product is developed with attention to performance, comfort, and everyday wear.

Our Commitment

We are committed to creating products that reflect the values on which our company was built:

  • Carefully selected ingredients

  • Thoughtful product development

  • Quality craftsmanship

  • Honest customer relationships

  • Continuous improvement

  • Beauty that inspires confidence

Every formula represents our dedication to creating products we would proudly use ourselves.

Looking Forward

Lori G Ashley® continues to grow with the same purpose that inspired it from the beginning: helping people feel confident through thoughtfully developed beauty products.

While our product line continues to evolve, our mission remains the same—to create luxury cosmetics and skincare that combine quality, innovation, and care in every bottle and every jar.

Thank you for visiting Lori G Ashley®. We are honored to be part of your beauty journey and look forward to earning your trust with every product you choose.

Our Philosophy

At Lori G Ashley®, we believe that healthy-looking skin begins with products designed to work in harmony with your skin.

Our collections focus on carefully selected ingredients commonly used in modern cosmetic formulations, combining luxury with everyday wearability. Whether you're looking for mineral makeup, hydrating skincare, or premium grooming products, our mission is to create products that help you look and feel your best.

We believe beauty should feel effortless—not complicated.

Crafted with Care

Every Lori G Ashley® product is developed with attention to detail throughout the formulation process.

Our collections include:

  • Luxury mineral makeup

  • Water-based airbrush foundation

  • Hydrating facial skincare

  • Premium men's grooming products

  • Carefully selected botanical oils

  • Everyday beauty essentials

Each formula is created with the goal of delivering a comfortable application, elegant finish, and dependable performance.

Our team

Our strength lies in our individuality. Set up by Lori G Ashley®, the team strives to bring in the best talents.

CEO Lori G Ashley®
CEO Lori G Ashley®
Lori G Ashley®

Founder / CEO

Elijah Goldsmith

COO

Alayah G

CYEO

Elegant Lori G Ashley luxury boutique storefront with black awnings, golden signage, and illuminated displays.
Elegant Lori G Ashley luxury boutique storefront with black awnings, golden signage, and illuminated displays.
Anthony Leon

CTO